10 Top Tips For Choosing The Best Internet Marketing / SEO Company For Your Business

1. Internet marketing or SEO process - get them to describe theirs in jargon-free terms – does their process start with keyword research? It should...


2. Freely available SEO statistics – have they told you about your Google Page Rank, number of pages indexed and quantity of back-links you have? Did they insist on investigating your website analytics data to uncover technical issues and anomalies?


3. Their search engine ranking – simply type into Google the term “Web Marketing” including their town (or county) and find out where they rank! They should appear (at least) in the top 5 of Google. If they don’t appear, how can they help YOUR website rank highly? Secondly, do they have a high ranking Google Places account? If not, they certainly can’t help you rank highly with your Google Place account!


4. Their customers search engine ranking – ask them to provide a competitive keyword phrase for a client to check their ranking. Keep asking the question until they are able to consistently provide top 5, page 1 results in Google. Then check another client, then another. Any hesitation or lack of enthusiasm in this task should be viewed negatively.


5. Your internet marketing and SEO objectives – have they openly asked about your business model, market-place, target customer and USP in an effort to fully understand your businesses short, mid and long term goals?


6. Their cancellation policy - should you part company with them in the future, what can you expect? Warning signs are link deletion and on-page optimisation reduction. Check their business terms and conditions to be sure.


7. Rankings and conversions – do they focus on both? Being top of Google without converting website visitors into action-takers is pointless.


8. References and testimonials – it’s essential you call at least one of their clients; not just to verify information but to learn about the process, the expectations and what it is like to work with this SEO Company.  SEO is a long term process that requires strong collaboration and communication.  You need to be certain of a good marriage and not just a good wedding!


9. Accountability – for monthly services such as SEO Management or Link Building, will they provide proof of measured results in printed document or email? Will they be forthcoming in providing proof of their activities?


10. Ongoing training – do they keep themselves ahead of the game? The online marketing industry is dynamic and changes almost daily – so ensure your search engine optimiser is hungry to learn and eager to investigate. If they think they know it all – end of discussion!

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