Keyword Research Analysis Hertfordshire & Keyphrase Marketing UK

Keyword research and keyword analysis (or Key phrases) are a crucial component in effective search engine optimization and internet marketing campaigns. Keyphrases are the words that come to your customers' minds when they want to search for a company doing whatever it is you do. As we're an SEO specialist company, you probably found us using certain keywords (something like 'SEO' or ‘keywords', or a keyphrase (perhaps 'SEO company' or 'internet marketing company'). If our website didn't include the correct keywords and keyphrases, carefully woven into the various parts of the website or we hadn’t performed keyphrase marketing on our own website, you'd probably never have found us. So keyphrase marketing (choosing the right keywords) is fundamental to any SEO campaign or online marketing strategy.

Search engines examine every website in detail – and choosing the right keywords and keyphrases is fundamental to search engine optimisation campaign success. Your keywords need to be found within the body text of your website, in various headings and images, within meta tags and descriptions and page titles, and within external links pointing to your website.

If you're a greengrocer, the term 'cabbages' is a keyword that a potential customer would type into a search engine. But that's a guess! Our effective SEO campaign strategies do not involve guesswork. We carry out extensive keyword research to determine which important keywords and keyphrases will bring you quality-based, targeted visitors – visitors that find your website easily, browse it extensively, and buy your products or services.

Our industry-leading, keyword research and optimisation service involves the combination of several methods of investigation: brainstorming for words (with you and alone), researching your competitors, examining search engine analytics, investigating industry-related information and providing a comprehensive 3 stage check, resulting in an extensive recommendation report. Keyword research, keyphrase marketing and choosing important keywords is an exhaustive process that forms the backbone of any successful search engine optimisation or internet marketing strategy – in fact, ranking highly in search engines, being found on the internet and attracting website visitors that are looking for what you offer, depends on it!