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Home > Website Design

Website Design for Small Business & Corporates Hertfordshire, UK

Website Design: Identity, Imagery, User Experience and Perception

Your businesses' online identity, imagery, user experience (UX) and the perception you create when online users first visit your website, will either hinder or help your company generate enquiries and sales. If online leads and sales are important to your business, effective web design is a necessity. 

Website visitors are fickle. If they can't find what they're looking for on your website quickly, they'll likely go searching for what they're after at your one of your business competitors' website instead.

That's why websites that are designed to focus on the message they're delivering to their target audience, user experience, conversion funneling, the users online search journey and seemless navigation, succeed. Considering your website is up against over 1.2 billion other websites, vying for users attention online worldwide, the impression you create is critical to getting clicks to your business website.

Website user experience wheel

For your website to generate leads, sales, enquiries or whatever ideal action you wish your would-be customers take, you must create a persona-based online experience that focuses on unique, helpful, well thought-out content, intuitive site navigation, engagement and information that addresses theirs needs, concerns and problems.

Great web design makes it easy

No matter what type of business you are, if your website's design turns your target audience away because it's difficult to navigate, doesn't help them resolve their challenges or problems, or is hard to read or understand, it will not create the right impression and will repel more than attract new potential clients. 

We’ve seen many examples of companies being handed expensive, flash-based or hard-to-navigate websites that take too long to download, are un-operable without large plug-ins or can’t be found in search engine ranking pages - that's why we cover all these bases with our own website design services offering to clients, just like you.

We design and develop marketing-focused websites for all types of businesses, to help them acquire new customers, increase profit and dominate their market-place, including:

  • Start-ups and part-time business owners
  • Sole traders and small businesses including tradespeople, sole proprietors, retail stores and shops
  • Professional consultancy firms
  • Medium-sized enterprises
  • Corporate companies and high-street brands
  • Educational establishment including schools, colleges and universities
  • eCommerce and online shopping companies
  • B2B (business to business) and B2C (business to consumer) service providers

In addition to our local area of Hitchin, we also serve clients in Baldock, Letchworth, Knebworth, Welwyn, Welwyn Garden City, Hatfield, Ware, Rickmansworth, Stevenage and all towns within Hertfordshire.

Thankfully, we understand user experience, we enjoy researching keywords, we love writing for results and we know our "rel=prev" from our "rel=canonical" when it comes to search engine optimisation

Content Management Systems for Website Design

Commonly called a "CMS", a web-based content management system is a softwate system that offers a set of tools to author, collaberate, manage and administer website content, without needing to know how web coding language or HTML mark-up works.

The three leaders in the content management system field are Joomla, Wordpress and Drupal - and all three are free and have lots of wonderful features, functions, addons and support, with updates regularly provided.

CMS comparison - Drupal, Joomla & Wordpress


Dimmock Web Marketing use Joomla as our core CMS, to create UX-driven, visually stunning websites. Why do we use Joomla? In our experience, we find Joomla easier to use for beginners than Drupal (and less complex to use), offers lots of addons and plug-ins and is on par with Wordpress.

Where we differ to a lot of other website design companies, is that we believe in helping our clients update content and write blog posts on their own websites.

This way, clients grow in confidence using their own content management system and are able to blog about topics when the urge comes, instead of waiting for a web designer to upload the blog post for them. The more we help clients update their own website content, the more in control the client often feels.


What do our website design packages include? 

Our website design packages include, as standard:

  • Website Content Training Guide in PDF
  • 1 to 1 in-person Website Content Training (includes PDF guide)
  • Security Patches and Updates
  • Daily Website Backups
  • Secure Website Hosting (when required)
  • Encrypted Email Hosting (when required) 


Website Design Process - a blueprint for success

Designing your new business website begins with defining your overall internet marketing strategy, continues with implementing search engine optimisation at the design phase, then social media and web page content that inspires customers to act and ends with the ongoing analysis of your website traffic and online performance, with modifications wherever needed. Our website design processes can include the following:

  • Defining business goals & objectives, while setting expectations
  • Internet marketing and SEO strategy
  • Website development project plan including timescales
  • Target customer profile and persona specification (if not already known)
  • Persuasion architecture, conversion strategy and call to actions
  • Wireframing and storyboarding based on target customers profiles
  • Website design and development specification
  • Project management using Trello software, providing 100% transparency
  • W3C (WWW) Standards Compliance
  • Website usability testing by technical and non-technical staff (if required)
  • Responsive mobile design (standard across all projects)

Initially, we will discuss your website design requirements and find out what it is you're after and why. We'll ask questions such as:

  • What are the core products and services you provide as a business?
  • Why do you want to design a new website?
  • What are your goals and objectives for your new website?
  • What actions do you want your website visitors to take?
  • Have you reviewed other websites that appeal to you, in terms of style, layout and functionality?

Once we've carried out keyword research for your content, navigation and site structure and added SEO elements to your pages (such as title tags, meta descriptions and headings), we design a draft website to your specification and provide you with a test URL for you to review and provide feedback. Once alterations and changes have been made based on your feedback, we will ask you to review the test site again. Once you're satisfied with the design, we agree a "go-live" date for your new website to be live on the internet (the exciting part!).

Upon going live, we will install Google Analytics and Google Search Console on your website, with full "Admin" access for you  - both are free software solutions from Google, that provide you with key website health and performance analysis. Of course, you'll be set up as "Admin" with full access to your website property. See the videos below for more information:


Website Design Essentials 1 - Google Analytics (First Steps)


Website Design Essentials 2 - Google Search Console (Introduction)


We combine our expertise and extensive experience in internet marketing, link buildingwebsite marketing strategyGoogle AdwordsGoogle My Businesssearch engine marketing, keyword research and website usability (UX) with a passionate commitment to accessible, compliant and affordable responsive website design.


New websites and SEO (search engine optimisation)

As Internet Marketing and SEO specialists, we approach website design from your customers viewpoint - that means we help you create an experience that focuses purely on them: what they need, how they need it and when they need it. 

Small Business Website Design & Business Website Development Hitchin Hertfordshire UK

Your site being found, being understood and getting results, without burning a hole in your pocket, is our goal - and this makes much more sense than charging a small fortune for a website that doesn’t deliver ROI.

As an internet marketing partner, our approach is to build long-term and sustainable relationships. With Dimmock Web Marketing, you pay for what you need when you need it – with no hidden costs.

A well planned website design strategy is key to the impact your website has online, whether you’re developing an eCommerce, informational or lead generation website. As mentioned above, we implement search engine optimisation and internet marketing at the beginning of your website development process.

Contact us now to chat about your new website design project - we look forward to helping you create a great online experience for your target audience!


Client Testimonials

“Tony and his team have worked wonders with the SEO on our website! We cannot recommend Dimmock Web Marketing enough and are delighted with the results of their hard work!"




Did you know?

75% of business owners believe that internet marketing is ‘effective’ or ‘very’ effective at attracting new customers (BrightLocal)