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Home > Web Marketing Blog > 10 Top Tips For Choosing The Best Internet Marketing / SEO Company For Your Business

Choosing the Right SEO Company Hertfordshire, UK


Are you looking for a hard-working, reputable and trust-worthy SEO company to help your rank higher in search engines, but don't know how to choose the right one for your business?

Have you heard stories about SEO companies harming the websites they've worked on, causing drops in website traffic, search engine penalties or worse still, manual actions?

Are you currently working with an SEO company who aren't transparent, continue to take your hard-earned budget and threaten you with negative actions if you move away from them?

The SEO industry is saturated with companies who promise much, guarantee lots but deliver very little - don't be led down the garden path by shady, boiler-plate or cowboy SEO companies - it will hurt your business and your website and it may cost you lots to recover from their poor work.

To help you choose the right SEO company for your business, watch this video by Google on how to hire an SEO, then read our list of 10 tips, based on 10 years of experience operating in the SEO industry.



  1. Your business - will they take time to understand your business model, goals and objectives, market-place, target customer and USP? Did they find out your reason "why" for competing better for online real-estate?

  2. SEO process - ask them to describe theirs in jargon-free terms – does their SEO service start with topical keyword research and competitiion analysis? It should...

  3. Due diligence – have they carried out an initial SEO audit that highlights indexation / crawl issues, quantity of inbound links, online profile, website analytics insights, search console findings, technical SEO problems and user experience road-blocks?

  4. Their search engine ranking – do an "incognito" search in Google and use term “seo services” including their town (or county) and find out where they rank. They should appear (at least) in the top 5 of Google. If they don’t appear, how can they help YOUR website rank highly? Secondly, do they have a well-populated, visible Google Local Business page with positive reviews? If not, how can they help you achieve the same?

  5. Their customers search engine ranking – ask them to provide competitive keyword phrases for one of their clients, to check their ranking. Keep asking the question until they are able to consistently provide top 5, page 1 results in Google. Then check another client, if required. Any hesitation or lack of enthusiasm in this task by them is a red flag and should result in you walking away.

  6. Their cancellation policy - if you part company with them in the future, what can you expect? Warning signs are link deletion and on-page optimisation reduction. Check their business terms and conditions (thoroughly) to be sure.

  7. Rankings and conversions – do they focus on both? Being top of Google without a website conversion strategy and converting visitors into action-takers, is pointless.

  8. References and testimonials – check out their clients; not just to verify information but to learn about the process, the expectations and what it is like to work with this SEO Company.  SEO is a long term process that requires strong collaboration and communication.  You need to be certain of a good marriage and not just a good wedding!

  9. Accountability – for monthly services such as SEO management or link acquisition,  will they provide proof of measured results in printed document, email or via project management software? Will they be forthcoming in providing proof of their activities?

  10. Ongoing training – do they keep themselves ahead of the game? The SEO industry is dynamic and changes almost daily – so ensure your search engine optimiser is hungry to learn and eager to investigate. If they think they know it all, they may not be open to broadening their SEO expertise and constantly developing their knowledge. Better still, do they provide SEO training to their own clients?

Please know, beyond doubt, that you have every right to ask the tough questions before you engage them to carry out SEO services on your website. Don't be afraid to be firm and expect full accountability and transparency from them.

Here's ten excellent questions that Google suggest you ask any potential SEO, before working with them:

  • Can you show me examples of your previous work and share some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what timeframe? How do you measure your success?
  • What's your experience in my industry?
  • What's your experience in my country/city?
  • What's your experience developing international sites?
  • What are your most important SEO techniques?
  • How long have you been in business?
  • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

Many search engine optimisation companies will throw jargon at you - but we're different. We make it our business to not only help your company thrive using SEO, but to help, guide and educate you. Review these super-useful guides:

The more we can educate you on what good SEO really is, the more you will know where to get sound advice from.

Choosing the right SEO company for your website will reap great rewards with increased targeted traffic, more leads or sales and extensive online brand exposure, if you get it right!

If you need advice or are not sure if what your SEO company is doing is right for you, please contact us - we’re only a phone call away..


Client Testimonials

"I've enjoyed working with Dimmock Web Marketing. They have a very deep understanding of how search engines work. Using this knowledge, they have constructed a digital presense that's robust and very efficient"


Perfect Ground Solutions


Did you know?

Google realised that link popularity, authority and quality are a great way of determining the relevance of a page, especially once combined with the keywords on that page. Acquiring links to targeted, super-useful content is a key activity for online success (eConsultancy)