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Home > Web Marketing Blog > Small Business SEO Services Hertfordshire

Small Business SEO Services Hertfordshire

Small Business SEO Services in Hertfordshire


Who are our small business search engine optimisation (SEO) services, for Hertfordshire companies, best suited to? In a nutshell:

  • New business owners, who are part of an incubation process, where an affordable budget for initial and monthly SEO is at a premium, especially if it's profit from their business
  • New start-ups, operating within their first year; part-time, working from home or full-time, where they must invest their hard-earned cash wisely to gain ROI
  • Online entreprenuers, who are looking to kick-start their new web-based businesses, who need to invest wisely without going beyond their initial financial projection

Whether you're a plumber, fitness coach, car mechanic, office space provider, online kids clothing store, cake-maker, branch of solicitors or professional services consultant, SEO (Search Engine Optimisation) is key to your small business being found locally, for terms that include your town or county. When you optimise your online profile and appear in Google My Business maps and / or Google's organic rankings (top of both is best) - you'll attract potential customers from within your geographic area.

And whether you like it or not, right now, 24 hours a day, 7 days a week, your local competitors are being contacted by your target customers instead of you because they've been found in Google or Bing - the two major search engines. Whether you're based in Hitchin, Letchworth, Stevenage, Baldock, Welwyn, Welwyn Garden City, Hatfield or within the surrounding areas of Hertfordshire, you need a local SEO company who you can trust.

That leaves you with a choice to make, as a small business owner. As proven, trust-worthy and experienced SEO consultants, we can help you..

The question is: do you:

a) Let your competitors grow their small business using SEO and overtake you in your marketplace, therefore gaining your potential leads and sales


b) Decide that enough is enough, take your online SEO success seriously and set about out-performing, out-smarting and out-ranking them in search engines?

To set the record straight - Google and Bing don't care that your business was formed 20 or 200 years ago, before your competitor formed theirs. They also don't care about the size of your offices, your revenue, the number of staff your business employs nor their policital views. 

But why don't they care?

All Google and Bing care about is making sure they show the most relevant, helpful and engaging website page possible, to those who enter words into their search engines (hence the term "search engine") and find, as near as dammit, exactly what they're looking for.

Google_Logo.pngBing logo_2.png

To get a taste of what goes into how Google ranks website pages and how they find great website content from all over the web, take a look at How Search Works - this guide gives a great breakdown of what crawling, indexation, algorithms and fighting spam are.

Another super-guide (downloadable as a PDF when you register) by Search Engine Land is called The Periodic Table of SEO Success Factors.

Here's a great video that debunks various SEO myths, by Google's ex Head of Search, Matt Cutts.

Before we go back to discussing small business SEO, here's some facts about Google's "organic search" (the term to describe their ranking pages): 

  • Google uses approx 200 search engine ranking signals in their algorithm and updates these signals around 5,000 times per year
  • People around the world enter words into Google's search engine to find answers approx 140 billion times per day
  • There are over 1.2 billon other websites online, many with small business owners just like you, who are competing for top rankings in search engines

What do these search statistics tell us?

  • Ranking your website's pages, using small busines local SEO, is a lot different (and harder), if you're in a competitive online market, than it was before
  • With 140 billion searches a day, that's a huge amount of potential traffic finding website pages. Some of those are your potential customers - please realise that!
  • 1 trillion web pages, indexed (in Google's library) means every website is vying for being found at the top of search engines

Do you want a piece of the Google or Bing search engine pie? Why wouldn't you? You have the same opportunity to dominate rankings just like your competitors.

And it doesn't matter if your online competitors are larger than you in your market-place. Google's ex Head of Search, Matt Cutts, explains here:

But like most small business owners, you're probably strapped for time, busy developing your own business and have no time to learn SEO yourself. The question to ask yourself is, do you need to hire an SEO (search engine optimiser)?


And that's how Dimmock Web Marketing (Herfordshire's leading Small Business SEO company) can help you - we'll focus on your business success online, while you build yours offline!

  • We've helped many local small businesses, just like you, increase revenue and profit by helping turn their website into a sales / lead generating machine
  • We're local to you and regularly work with clients in Baldock, Letchworth, St Albans, Watford, Stevenage, Welwyn, Hatfield, Potters Bar and many other Hertfordshire towns
  • The business is run by Tony Dimmock (an industry veteran of 13 years) who has instilled a results-driven work ethic since forming the company 10 years ago
  • We strictly follow Google's Search Quality Guidelines - that means you're safe in our hands as we won't try to cut corners or get you penalised
  • We follow Google's recommended SEO techniques and practices (many don't and try to cut corners..)
  • Your business is unique. So our goal will be to understand your business model, goals and objectives before we start work (how else can we help you achieve your goals?)
  • If you've worked with a previous SEO company who've been low on ethics or secretive, you'll find our honest, transparent approach refreshing
  • Strategic internet marketing and SEO work often includes: Keyword topic researchWeb page copywriting, Directory Submission and Social Media Optimisation - to build brand authority and organic listings that include social profiles (and others if required)
  • If you would like to get a better understanding of SEO generally, so you feel a little more comfortable with the work we carry out, SEO training is available, for beginners, those who are intermediate and those who consider themselves advanced
  • In addition to SEO, we also provide marketing-focused website design for small businesses

See our top tips for choosing the right SEO company - this includes many useful resources including videos from Google and blog posts from Search Engine Land. 

To help you, we'll need to do the following: 

1) Discuss your business goals and objectives, either over the telephone or in person. We're happy to visit you too and discuss your needs over a coffee!

2) Run an SEO audit to understand your website and online profile as they stand right now - this gives us a starting point, prior to work being carried out 

3) Review your Google Search Console (formerly "Webmaster Tools") and Google Analytics software data - we'll need "restricted" access to both of these tools (and we'll show you how to give us this - it's simple!). Should we work with you in the future, we'll need "admin" access.

4) Provide you with a quotation of the services we'll need to carry out, including expectations, timescales, deliverables and projected outcomes



To get the ball rolling, either: 

  • Contact us for an initial consultation, to discuss how your business can beneft our search engine optimisation (SEO) services
  • Request an SEO audit for your website, where we explore (through Google's eyes) a) how well your website is already ranking for terms most appropriate to your business and b) the effort required for your website to rank highly for terms you're not being found for locally

We'll need to speak with you first, prior to conducting an audit or meeting for a coffee - we do not provide quotations without dialogue first, as we both need to make sure we're a good fit for each other, as we'll be working together mid to long term.

You can also read more about us or review our client testimonials.

We look forward to working with you!


Client Testimonials

"I've enjoyed working with Dimmock Web Marketing. They have a very deep understanding of how search engines work. Using this knowledge, they have constructed a digital presense that's robust and very efficient"


Perfect Ground Solutions


Did you know?

Google realised that link popularity, authority and quality are a great way of determining the relevance of a page, especially once combined with the keywords on that page. Acquiring links to targeted, super-useful content is a key activity for online success (eConsultancy)