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Search Engine Marketing Services in Hertfordshire

Can search engine marketing help your business gain more online leads and sales?

Dimmock Web Marketing are a professional search engine marketing (SEM) company, that specialise in developing a comprehensive strategy for your business website, that includes a mixture of online marketing channels. In today's digital world, people are searching online for products and services at record levels. The days are gone where traditional bricks and mortar-type retail companies make more sales offline than online. 

To put it bluntly, if your company doesn't have a comprehensive search engine marketing strategy, that includes a multi-channel digital marketing mixyou're losing potential leads and sales to those that do!

The best way to market your company online is to diversify the channels you use and to not become overly reliant on just one, such as SEO, Pay-per-Click (PPC) or social media.

A search engine marketer will discuss your business objectives with you and then suggest which social platforms and marketing channels may give you the highest return for your investment.

How is Search Engine Marketing (SEM) different to Search Engine Optimisation (SEO)?

Search engine marketing (often referred to as "SEM") refers to marketing a website in a variety of ways, using different types of media:

  • Paid media - this includes activities such as Google Adwords, paid directory advertising and banner advertising, duie to them all being paid for or bidded on. 
  • Owned media - this includes activities such as social media marketing and blogging, as these both depend on the website owner (or the companies social media manager) to grow their reputation through shares and exposure, which they have control over.
  • Earned media - this includes marketing activities such as search engine optimisation (which can also be classed as "owned" due to a website having been "optimised") and ranking your Google My Business profile in the map at the top of Google search rankings - earned means depending on a search engine like Google to "reward" your businesses efforts to provide quality content as well as authoriatative inbound links, which acts as "proof" that other websites find your website worth linking to, to add complimentary quality to their own website. 

SEO refers to optimising a number of components of a web page, such as Title Tags, Meta Descriptions, Headings, Alt-Text and links to other pages, in order to rank the web page higher in a search engine - therefore, SEO is a vital part of search engine marketing!

Search engine marketing is an umbrella term, to describe marketing a business online using three types of media: paid, owned and earned (as described above). This excellent visualisation explains what paid, owned and earned media includes (via Titan SEO - their "key takeaways" are worth a read too):

Paid, owned and earned media 

 

"Collectively, a mixture of paid, owned and earned media will help your brand gain as much exposure and amplification as possible!"

Search engine marketing is critical to businesses online reputation and overall website success. Why? It encompasses all types of traffic and attracts potential customers who utilise search engine rankings, paid ads (Google Adwords) or online advertising. It's not enough just to knock together a great looking website and wait for the customers to arrive - with so many online channels to market in,, it's vitally important that your business advertises their services in a diverse mix of platforms and successful companies (who gain much of their business online) have likely engaged a search engine marketing company to do just this - convert potential customers into paying customers.

In summary: the more routes you create for your target audience to find your products and services on the internet, the greater the piece of the pie you will gain in marketshare.

Which search engine marketing services do we provide to businesses?

Why choose us as your preferred search engine marketers?

We're a small search engine marketing (SEM) company that achieves big results for clients - our motto is 'be found, be understood, get results' – therefore, we bring more visitors to your website, ensure they find and understand exactly what they want once they've arrived, then contact you, perform an online action or buy online.

This website visitor process is commonly called the "sales cycle" or "purchasing journey" and it's this approach that we'll help you with, to entice your target audience to interact, engage and buy from you - because your website understands the path they're on and the challenges that they need solving, with your specific products and services.

Want to find out how Dimmock Web Marketing can revolutionise your online success on search engines? Contact us to find out more or read more about us and what makes us tick.

Partnering with web designers and agencies 

We don't just provide search engine expertise directly to customers! We also work with other internet and marketing-based UK businesses, who outsource their search engine marketing services to us, based on our excellent reputation for delivering results.

Search engine marketing can be a time-intensive activity, which is why a lot of great websites are never found, due to a poorly executed and delivered "earned media" (free using SEO) campaign  – because while the design and function can be top notch, either the time or expertise is lacking to carry out effective search engine marketing. 

Due to how busy web designers get, they often look to outsource the leads they recieve for search marketing to agencies that specialise in those fields.

The great news is that, because we have a passion for all-things website content, SEO and website usability, we can work with them closely to deliver the results their clients aspire to.

Partnering with marketing agencies, multimedia agencies and other SEO consultants by supplementing their skills with our own expertise in the search engine marketing field also allows them to earn revenue from solutions that perfectly compliment their existing service portfolio. 

Contact us now to discuss how we can work in partnership or to request a search engine marketing partner agreement form.

 
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Client Testimonials

"I've enjoyed working with Dimmock Web Marketing. They have a very deep understanding of how search engines work. Using this knowledge, they have constructed a digital presense that's robust and very efficient"

Director,

Perfect Ground Solutions

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Did you know?

55% of small businesses do not yet have a website, even though they know how online marketing can benefit them (Google)