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Link Building Services: Inbound Links & PageRank - Hertfordshire UK

SEO Link Building Services - Building One-Way Links

Why is "One Way" link building key to your website's ranking success?

SEO Link Building Service: SEO Link Popularity & One Way Link Building Experts Hitchin HertfordshireOne-way link building is one of the most important SEO factors in achieving high rankings within search engines.

Search engines give every web page an individual PageRank score – an assessment of how important they believe a website page is, based on its popularity and authority based on links pointing to it (both within the site it's in and outside from other sites). If another trusted, authorative, industry-specific website, forum or directory links to your business website, the search engines see this link as an endorsement of your web page and gives your web page more visibility by giving your site a bump up the results page. Back in 2015 , Bill Slawski (an SEO industry veteran) wrote about how Google may be recalculating PageRank.

Without authoritive one-way inbound links, the success of your SEO marketing campaign is limited. Building one-way links to your website also attracts targeted visitors (see as recommendations) and is one of the most effective forms of website promotion online.

Google's Penguin Algorithm Update - Useful Links and Videos

What is Google's Penguin update? If you have not heard of Google's Penguin, we believe Moz describes it best:

"Google's Penguin update was a new effort to reward high-quality websites and diminish the search engine results pages (SERP) presense of websites, that engaged in manipulative link schemes and keyword stuffing". 

If your Google rankings have gone down, your web page(s) may have been penalised by the Penguin update because they have spammy links pointing to them. Also, take a look in the "Manual Actions" section of your Google Search Console.


Warning: backlink building done the wrong way, or hiring a rogue link building company who may point spammy links to your website, can both seriously damage the potential of your website's rankings and trigger a Penguin penalisation, which may take you months (or years) to recover from.


1) Penguin Questions and Concerns Cleared Up: An Interview with Google's Gary Illyes



2) Penguin 4.0 - How the Real-Time Pengun-in-the-core-algo Model Changes SEO (Moz Whiteboard Friday)




3) "Should I use the DisAvow Tool, even if there's not a manual action on my site?" (Viewer question answered by Matt Cutts, Google ex Head of Search)



4) Google's Penguin Update and DisAvow Links (An Interview with Jim Boykin)



What does our Link Building Service for SEO include?

For starters, we conduct link building for SEO the right way. Forget everything you’ve seen or learnt about automatic submissions to hundreds of search engines and directories – our link building service does not include this tactic. Automatic submissions are frowned upon by search engines like Google, Yahoo and Microsoft Bing and could negatively impact your search engine results.

We employ only white hat, ethical and authoritive one-way link building techniques. We contact potential one-way links to your website manually (via email, phone or contact us submit form) and submit your website to online directories and communities manually. It takes time, but there's a higher chance of success and the results are proven and sustained.

  • We identify all relevant local, business and industry-related website directories and ensure your optimised listing is submitted to relevant, quality-based and trusted directories
  • We compile lists of Penguin-safe paid-for listing sites and directories and provide you with a report with our recommendations and suggestions
  • We submit your website details to all important online directories accessed and rated by the major search engines
  • We identify and submit your website to all relevant and trusted socia media and social bookmarking websites which carry positive search engine rankings and are crawled daily
  • We use social networking and viral marketing platforms such as Twitter, Facebook, Linked-In and YouTube, to build awareness of your companies' online brand
  • We target authoritative organisations, membership associations and complementary businesses to increase relevant inbound links to your pages
  • We submit backlink spam reports, on your behalf, to Google using their DisAvow Tool

Why choose us as your Link Building Partner?

Link building forms a crucial part of an internet marketing strategy. As link building experts, we attract and optimise inbound links to your business websites pages using keywords within your page content as part of our wider SEO services, which also includes on-page, site architecture and technical SEO techniques.

Through extensive research and investigation, we know which websites and directories will give your site a boost in the search engine results pages and those that should be avoided – and we’re painstaking in our approach.

Not only will we work exceptionally hard to improve your search engine rankings and Google PageRank, we will also keep you updated and informed with a back-link report detailing the progress we have made, of all link submissions. 

Contact us to discuss how our link building service can help your website's search engine optimisation rankings improve or how we can help you remove Google's Penguin penalisation.

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Client Testimonials

“Tony and his team have worked wonders with the SEO on our website! We cannot recommend Dimmock Web Marketing enough and are delighted with the results of their hard work!"




Did you know?

Google realised that link popularity, authority and quality are a great way of determining the relevance of a page, especially once combined with the keywords on that page. Acquiring links to targeted, super-useful content is a key activity for online success (eConsultancy)