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SEO Services Company in Hertfordshire. Gain Rankings, Win Sales!

No SEO jargon, false promises or shady services. We're a professional search engine optimisation (SEO) company who can help you out-rank, out-smart & out-perform your Google competitors. Your business needs leads and sales to stay afloat - we're here to help you win them!

Did you know that there are over 1.88 billon other websites online, many with business owners just like you who are competing for rankings in search engines? 

Many search engine optimisation companies will throw jibberish at you - thankfully we're not one of them. We're an SEO company that helps educate our clients, so they inherantly know the real value of what we bring to their organisation.

We make it our business to help your company thrive using SEO as well as inform, guide and educate you. For example:

As a Hertfordshire-based SEO company, we help businesses in Hitchin, Letchworth, Knebworth, Baldock, Welwyn, Welwyn Garden City, Stevenage, Hatfield and further afield in the home counties of Bedfordshire, Buckinghamshire, Cambridgeshire and London.

If SEO is new to you, this excellent video, from Google, is well worth a watch - it's only 3 minutes long, but it'll help you better understand how SEO works and the optimisation processes we follow, to help your website rank highly and become an authority in your market-place - and this is how Google helps small and medium sized businesses win online.

When you're looking for a professional SEO company, you need to cut through the rhetoric and ask the hard questions up front - to satisfy your mind that the company can be trusted and to assure you that they have what it takes to really help you - see our blog post on choosing the right SEO company, as it offers tips and advice to help you avoid common pitfalls with rogue and cowboy agencies. Also, this excellent video from Google Search's Maile Ohye offers tips on finding and hiring a professional SEO company. Indeed, SEO is not "black magic", but a strategic process of helping a website page be pigeon-holed by Google, using signs and indicators of its subject-matter expertise in a given field. Do this correctly, with a healthy-dose of user-experience and usability and Google with reward your website with high rankings and search-engine-result-conversions. During the video, Maile suggests paying for a detailed, technical (page and site-wide) analysis and audit of your website:

"The potential of SEO success for your website, is only as high as the quality of your website or business". We'd also add the quality of your wording (and its ability to speak the language of your audience) and the easiness of Google crawling it thoroughly, too.

As a transparent SEO company, you'll have access to our project management software, so that as we work on your website's SEO, you and your staff can see that we're doing exactly what we said we'd do it, when we said we'd do it. Clients who've chosen us often mention that our transparency is a breath of fresh air to them, when compared to working with others who never disclosed the SEO services they were providing, nor the results that the work was achieving and unfortunately hid behind fancy-looking reports, that meant nothing to them.    

"As you've guessed, we are a straight-talking, results-driven SEO services company who believe that you deserve 100% honesty, 100% commitment and 100% loyalty - without these three key elements, a win / win professional relationship isn't possible."

Choosing us as your Search Engine Optimisation company - what can you expect?

We'll help you increase your search engine rankings and improve the leads or sales generated for your company, by:

  1. Discussing your business goals and objectives - without knowing these, we can't really help you
  2. Asking questions about your products and/or services - we want to understand your business inside out before we begin optimising your website
  3. Setting realistic expectactions - from the outset, we'll be brutally honest and up-front about how long it will likely take to become an authority (and therefore rank in) your online market-place
  4. Auditing on-page, off-page and technical SEO used throughout your website - without knowing how effective your existing SEO is, we can't suggest improvements or help you improve your search engine performance
  5. Following Google's Search Quality Guidelines, including: semantic keyword research, writing customised "on-page" SEO components such as Title Tags, Meta Descriptions, Headings and Sub-Headings, technical SEO, site architecture and editing or writing new website content
  6. Following Google's recommended techniques and practices for best-practice search engine optimisation
  7. Following Google's webmaster guidelines for keeping your site healthy
  8. Growing your online profile with link acquisition, social media marketing and local search optimisation techniques (including Google My Business) to increase your local visibility
  9. Documenting and reporting to you the performance of your website in Google's search engine ranking pages, the behaviour of your website visitors and conversions
  10. Providing beginner, intermediate or advanced SEO training, should you need to take a more hands-on approach yourselves, once we complete the initial work required

As experienced and seasoned search engine consultants, we know that every day more and more of your competitors are using the internet to sell their products, services and information online. It's fiercely competitive and never more so than when the economy is cutting back. There's a smaller pie available, with you and your competitors all fighting for a piece of the pie.

A good search engine consultant will:

  • Improve your search engine rankings – your online visibility – through carefully selected services, which complement each other to bring your company the best results.
  • Keep you informed of how your website's rankings are progressing and will not be afraid to tell you what you need to know, nor what you need to hear, when you need to hear it.

"It's common knowledge, in the search engine optimsation field: good SEO consultants are worth their weight in gold!"

If our approach sounds different to what you've experienced with other companies in the past, welcome to the Dimmock Web Marketing way of doing things! 

Let's chat about helping you get the online success your business deserves.


Request an SEO audit of your website now! 


What should you look for, when hiring and working with an SEO company?

SEO Services Hitchin HertfordshireWith so many so-called "experts" in the market-place, the most important element to look for is a specialist who takes the time to understand:

1) How your business works

2) Your existing processes for online and offline sales

3) What you really want from your website

A professional SEO consultant will take the time to understand your business model, investigate your competition and use their experience and expertise to deliver the business benefits you're looking for: more leads, more customers, greater revenue and greater profits.

"We're proud to state that we use only white-hat, Google-recommended and ethical SEO practices."


Technical SEO - Why it's important to hire a company that understands prose, formats, processes and communication

It's important that your consultant understands which practices can result in your website's pages being penalised or removed entierly from search engine indexes. In 2016, Google reported how they fight webspam and the huge efforts they make to remove spam from their results pages.

An experienced search engine optimiser will ensure that your website avoids common Google-confirmed malpractices, such as:


  • Unnatural links, to and from your site
  • Thin content
  • UGC (user generated content) spam
  • Hacked website
  • Cloaking 
  • Keyword stuffing
  • Hidden text
  • Doorway pages
  • Scraped content
  • Duplicate content
  • Non-topical re-directs
  • Paid links

An experienced search engine optimiser will also have a strong understanding of algorithmic updates (and why they're implemented by Google) and how they may affect your rankings.

They'll also understand the optimisation and website architectural technicalities behind brilliant SEO client campaigns, such as:


  • Initial competitive SEO SWOT analysis (strengths, weaknesses, threats and opportunities)
  • User-experience analysis including traffic conversion strategy
  • Semantic keyword term analysis and targeting
  • The website's ability (through natural language processing) to match the audiences "language" 
  • Backlinks and directory citations
  • Basic SEO indicators such as title tags, meta descriptions, headings (H1, H2, H3), in-text contextual links to other complimentary pages, use of formatting (italics, bullet points and quotes) 
  • Google indexation including caching, crawl rate and frequency, sitemap.xml's and robots.txt
  • Google Search Console (formerly "Webmaster Tools") audit, including: website mobile friendliness, sitemap submission, goal set-up, crawl error interogation, web page submission and manual penalties
  • Susceptibility to Google's various algorithmic penalties, such as Penguin (links), Panda (quality content) and Pigeon (local search and proximity to searchers IP addrress) - see the list of major Google algo rollouts above 
  • "Hub" (authority) page SEO authority review and internal link architecture analysis 
  • Adherance to Google's Search Quality Rating guidelines 
  • Technical SEO instructions such as: rel=canonical, follow / nofollow, index / noindex and HREFLANG
  • eCommerce technical SEO and site architecture review
  • Website download speed (Google's PageSpeed checker) and Google's mobile responsiveness checker

Google algorithm Updates


Here is a list of Google's algorithmic changes, in release-date order, from the year 2000 to the present day by Moz and Bill Slawski's "algo" blog that any "true" search engine optimisation consultant should note as "required reading" ;-)

Ready to chat? Contact us for an informal chat or browse through our various website marketing services to find out more. 

How are Dimmock Web Marketing different? We help you get real-world results from your website!

Search engines like Google and Microsoft Bing continually change the way they rank websites on their search engine results pages - which means you need to work with an SEO who has their finger on the pulse and who is up-to-date with the changes that search engines make (otherwise known as "Algorithm updates" as discussed above). How did you find us? Locally in Hitchin or Hertfordshire? The reason we're found in Google is that we employ the practices that we provide to our clients.

We've also achieved tremendous success for a variety of clients (both in Hertfordshire and across the UK) from many differing sectors and industries, which means regardless of the size or scale of your business, we can help you win online. 

We care, we put our heart and soul into the success of your SEO campaign and we don't look for a quick buck – for you OR us – but instead create for you a bespoke, efficient and cost-effective internet marketing strategy

Which Search Engine Optimisation services do we provide?

We offer a full range of SEO services, developed to optimise your business website and help your business achieve search engine success:

Whether you're after a detailed evaluation of your current search engine rankings, an SEO campaign to raise your business profile locally, a national campaign or a full website marketing strategy drawing together several or all of our search engine optimisation services, we'll provide the search engine optimisation services you need at an affordable rate.

What investment should your business make in SEO?

This depends entirely on:

  • What you and your business wants to achieve
  • Your budget - without knowing this, we can't advise you on what is realistically achieveable within your desired timeframe
  • The performance of your existing website
  • What is needed to help your website out-gun, out-smart and out-rank your competition
  • Whether your website is optimised in-house and only require our consultancy services (not hands-on)
  • The SEO expertise you already have. We offer beginner and advanced SEO training if you want to improve your skills

Our SEO specialists focus on helping your business achieve a healthy return on investment, simply because we are results driven.

With Dimmock Web Marketing, you pay only for what you need, when you need it with no hidden costs. We'll work within your budget to deliver the most effective SEO strategy possible to gain agreed, measurable results.

As the perfect compliment to your SEO efforts, are you currently running social media campaigns but need a little help to step your activity and effectiveness up a gear? Call us for details of our social media training services.  

To help you with SEO, we'll need to do the following: 

1) Discuss your business goals and objectives, either over the telephone or in person. We're happy to visit you too and discuss your needs over a coffee!

2) Run an SEO audit to understand your website and online profile as they stand right now - this gives us a starting point, prior to work being carried out 

3) Review your Google Search Console (formerly "Webmaster Tools") and Google Analytics software data - we'll need "restricted" access to both of these tools (and we'll show you how to give us this - it's simple!)  

4) Provide you with a quotation of the services we'll need to carry out including deliverables and projected outcomes



To get the ball rolling, your next steps are simple! 

  • Contact us for an initial telephone call or Zoom chat, to discuss your requirements. We'll then; 
  • Suggest an SEO audit of your website - the size and scale of your website will determine the size of the investment we quote

We'll need to speak with you first prior to conducting an audit or meeting for a coffee - we do not provide quotations without dialogue between us first. You can also read more about us or review our client testimonials.


We look forward to working with you!


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Client Testimonials

“Tony and his team have worked wonders with the SEO on our website! We cannot recommend Dimmock Web Marketing enough and are delighted with the results of their hard work!"




Did you know?

Local searches on Google lead 50% of all mobile users to visit physical stores (Google)