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Semantic Keyword Research and Analysis Service Hertfordshire, UK

Keyword Research & Analysis - The importance of semantics, taxonomy and ontology

What is Semantic Keyword Research?

Keyword research and semantic analysis (or Key phrases) are a crucial component in effective search engine optimisation and internet marketing campaigns. Keyphrases are the words that come to your customers' minds when they want to search for a product, service or company doing whatever it is your company does. Keyword Research Analysis Hitchin Hertfordshire

As we're an SEO specialist company, you probably found us using certain keywords (something like 'SEO' or ‘keywords' or "website marketing".

If our website pages didn't include semantically-related keyword terms or subject matter expertise on topics, using natural language processing, taxonomy and ontology research, you'd probably have never found us!

Building website pages that provide expertise within a given topic, by choosing topically-relevant keywords, is fundamental to any SEO campaign or online marketing strategy.

Why is keyword research and choosing keywords critical to high search engine rankings?

Search engines, like Google, examine every website page in detail. They look for words within the page copy text and language that shows authority and in-depth expertise on a topic.

Web pages that prove their knowledge are given higher authority that those that don't. Therefore, choosing the right keyphrases is fundamental to search engine optimisation campaign success.

Your keywords need to be found within the body text of your website, in various headings and images, within meta tags and descriptions and page titles, and within external links pointing to your website for search engines to "pigion-hole" your page, commonly know as indexation.

Then, when a user enters a specific term or phrase into a search engine, the search engine processes the query (called "query processing") and shows the most relevant pages based on a number of "ranking factors". This is why using the most specific keyword terms within website pages is critical.

Which important keywords terms and phrases should your website's pages be optimised for?

In simple terns, those that will bring you the most targeted visitors to your websites' pages. For example: if you're a greengrocer, the term 'cabbages' is a keyword that a potential customer would type into a search engine, plus (if they're looking for a local grocery store) a geographic area.

But that's a guess! Our effective keyword strategies do not involve guesswork. We carry out extensive research to determine which important keywords will bring you targeted visitors, whether implicit or explicit.

Therefore, visitors find your website's pages within search engines, browse it extensively, and buy your products or services.

How do we identify the right keyword terms?

Our industry-leading, keyword research and optimisation service involves the combination of several methods of investigation: brainstorming for words (with you and alone), researching your competitors, examining search engine analytics, investigating industry-related information and providing a comprehensive 3 stage semantic check, resulting in an extensive recommendation report. Keyword research is an exhaustive process that forms the backbone of any successful search engine optimisation or internet marketing strategyin fact, ranking highly in search engines, being found on the internet and attracting website visitors that are looking for what you offer, depends on it!

To get the ball rolling and to discuss your onlibne marketing needs, we'll need to perform a detailed keyword research and semantic analysis on your new or existing website. Contact Us today.

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Did you know?

Top 10 websites receive 78% more traffic than those in positions 11 to 30 (Forrester Research 2014)